RepYourWater is an apparel brand dedicated to providing uniquely designed, top quality gear for anglers and hunters while increasing support of local conservation and inspiring exploration.
Since its inception in 2011 RYW has made conservation a key component of their business. Just as their designs started in Colorado, so did their conservation partners. They teamed up with Colorado Trout Unlimited within a few weeks of selling their first hats and the list of products and conservation partners has grown from there. They now donate 3% of every purchase of their gear whether bought from them directly or one of their retailers to their conservation partners.
Throughout their first 5.5 years in existence they were able to donate more than 70K to their conservation partners. A feat they were very proud of and led them to set the goal to donate 50K or more in 2017 alone. Not only did they get there but they surpassed the goal and donated more than $54,000 to their conservation partners in 2017!
In addition to Colorado Trout Unlimited, RepYourWater donates 3% of sales of corresponding designs to: the Trout Unlimited chapters of Canada, Wyoming, Colorado, Pennsylvania, Southeastern Conservation Project, New Mexico and Connecticut; Backcountry Hunters and Anglers Chapters in Utah, Alaska and Montana; the Wild Steelhead Coalition, New Mexico Wildlife Federation, Delta Waterfowl Idaho Wildlife Federation, Boundary Waters Trust, the Billfish Foundation, The Bonefish and Tarpon Trust, Beyond the Pond and the Great Lakes Regional Center of NWF to provide financial support to the groups that are doing work on the ground and on a policy level ensuring we all have wild places to fish and hunt for years to come.